🍪 Cookies Policy

How AcademyX uses cookies on this website

Last Updated: January 15, 2026

1. Introduction

This Cookies Policy explains what cookies are, how MATTHEW HOLYOAK SEMINARS LTD ("we," "us," or "our") uses cookies and similar technologies on the AcademyX website (academyx.info), and what choices you have regarding their use. This policy should be read alongside our Privacy Policy, which provides additional details about how we handle your personal data.

By visiting our website, you will see a cookie consent banner offering you the choice to accept, adjust settings, or decline non-essential cookies. We respect your preferences and will only place non-essential cookies on your device after you have given your explicit consent. Essential cookies that are strictly necessary for the website to function will always be active, as they do not require consent under applicable data protection regulations.

Our registered address is 17 Norfolk Road, LYTHAM ST. ANNES, FY8 4JG, United Kingdom. For any questions regarding this policy, please contact us at [email protected].

2. What Are Cookies?

Cookies are small text files that websites place on your computer, tablet, smartphone, or other internet-enabled device when you visit them. They are widely used across the internet to make websites work efficiently, provide a better browsing experience, and give website operators useful information about how visitors interact with their pages.

Cookies can be "first-party" (set by the website you are visiting) or "third-party" (set by a different domain than the one you are visiting, such as an analytics service). They can also be classified by their lifespan: "session cookies" are temporary and deleted when you close your browser, while "persistent cookies" remain on your device for a set period or until you manually delete them.

Similar technologies include web beacons, pixels, and local storage objects. For the purposes of this policy, we refer to all of these collectively as "cookies."

3. Types of Cookies We Use

We categorize the cookies used on this website into two groups. Each category is described below with details about the specific cookies, their purpose, and how long they persist on your device.

Essential (Strictly Necessary) Cookies

These cookies are fundamental to the operation of our website. Without them, certain features would not function properly. They enable basic capabilities such as page navigation, secure access to areas of the website, and remembering your cookie consent preferences. Because they are strictly necessary, they do not require your consent and cannot be disabled through our cookie settings.

Cookie Name Purpose Duration Type
cookie-consent Stores your cookie consent preference (accepted, rejected, or settings). Prevents the cookie banner from appearing on subsequent visits. 12 months First-party, Persistent
session_id Maintains your browsing session as you navigate between pages. Does not contain personal information. Session (deleted on browser close) First-party, Session
csrf_token Protects form submissions (registration, contact) against cross-site request forgery attacks. Session First-party, Session

Analytics Cookies

Analytics cookies help us understand how visitors interact with our website. They collect information such as which pages are visited most frequently, how much time visitors spend on the site, and whether visitors encounter any error messages. All data collected by these cookies is aggregated and anonymous. We use this information solely to improve the functionality and user experience of our website. These cookies are only set if you consent to them through our cookie banner.

Cookie Name Purpose Duration Type
_ga Used by Google Analytics to distinguish unique visitors by assigning a randomly generated number as a client identifier. 13 months Third-party (Google), Persistent
_ga_* Used by Google Analytics 4 to persist session state and track page views across a session. 13 months Third-party (Google), Persistent
_gid Used by Google Analytics to distinguish unique visitors within a 24-hour window. 24 hours Third-party (Google), Persistent

4. Cookies We Do Not Use

We want to be transparent about the types of tracking technologies that are absent from our website. The following categories of cookies are not used on academyx.info:

Advertising Cookies

We do not use any advertising cookies. No cookies are placed on your device for the purpose of serving targeted advertisements, building advertising profiles, or tracking you across different websites for commercial purposes.

Retargeting Cookies

We do not use retargeting cookies or pixels. Your browsing behaviour on our website is never used to show you targeted ads on other platforms, social media networks, or third-party websites.

Social Media Tracking

We do not embed social media tracking pixels or cookies from Facebook, Instagram, LinkedIn, Twitter/X, or any other social network. No data from your visit is shared with social media platforms.

Third-Party Marketing

No third-party marketing or performance marketing cookies are present on this website. We do not sell, rent, or share cookie data with marketers, data brokers, or advertising networks.

5. Your Cookie Choices

When you first visit our website, a cookie consent banner will appear at the bottom of the screen. You will be presented with three options:

Accept

If you click "Accept," both essential and analytics cookies will be active. This helps us improve the website based on aggregated, anonymous usage data.

Settings

Clicking "Settings" directs you to this Cookies Policy page, where you can read detailed information about each cookie category before making your decision.

Decline

If you click "Decline," only strictly necessary cookies will remain active. No analytics cookies will be placed on your device, and no usage data will be collected.

Your preference is saved in your browser's local storage so that the banner does not reappear each time you visit. You can change your preference at any time by clearing your browser's local storage or cookies, which will cause the banner to appear again on your next visit.

6. Managing Cookies Through Your Browser

In addition to the choices available through our cookie banner, most web browsers allow you to control cookies through their settings. You can typically find these options in your browser's "Settings," "Preferences," or "Privacy" section. Browser-level controls allow you to:

  • View all cookies currently stored on your device and delete individual cookies or all cookies at once
  • Block all cookies or only third-party cookies from being set in the future
  • Configure your browser to notify you each time a cookie is about to be set, giving you the option to accept or reject it individually
  • Set your browser to automatically delete cookies when you close the browser window

Please be aware that blocking or deleting essential cookies may affect the functionality of our website. For example, your cookie consent preference may not be remembered, and the banner may reappear on each visit. Below are links to cookie management instructions for common browsers:

  • Google Chrome: Settings → Privacy and Security → Cookies and other site data
  • Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
  • Safari: Preferences → Privacy → Manage Website Data
  • Microsoft Edge: Settings → Cookies and site permissions → Manage and delete cookies

7. Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC, to collect anonymous statistical data about how visitors use our website. Google Analytics uses cookies to help analyse website traffic patterns, identify popular content, and understand visitor behaviour in aggregate form. The information generated by the cookie about your use of the website is transmitted to and stored by Google on servers that may be located outside the European Economic Area.

We have configured Google Analytics with the following privacy-enhancing measures:

  • IP Anonymization: Your IP address is anonymized before being stored, so your full IP address is never retained by Google Analytics
  • No Data Sharing: We have disabled data sharing with other Google products and services for advertising purposes
  • Data Retention: Analytics data is retained for 14 months, after which it is automatically deleted
  • No Remarketing: Google Analytics remarketing features and advertising reporting features are disabled

Google Analytics cookies are only placed on your device if you click "Accept" on our cookie consent banner. If you decline cookies, no Google Analytics tracking will occur during your visit.

8. Local Storage

In addition to traditional cookies, our website uses your browser's local storage to save your cookie consent preference. Local storage functions similarly to persistent cookies but is managed through your browser's developer tools rather than the cookie settings. The data stored in local storage for our website is limited to:

Key Purpose Values
cookie-consent Remembers whether you accepted or rejected non-essential cookies "accepted" or "rejected"

9. Legal Basis for Cookie Use

Our use of cookies is governed by the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003 (PECR). The legal basis for our cookie use is as follows:

  • Essential Cookies: These are placed under the "strictly necessary" exemption in PECR Regulation 6(4). They do not require consent because they are essential for the website to function.
  • Analytics Cookies: These require your explicit, informed consent under PECR Regulation 6 and GDPR Article 6(1)(a). They are only activated after you click "Accept" on the cookie banner.

10. Third-Party Data Processors

The only third-party service that receives data through cookies on our website is Google LLC (for Google Analytics). Google acts as a data processor on our behalf and processes anonymized, aggregated usage data. Google's processing of this data is subject to Google's own privacy policy and data processing terms. We have entered into a Data Processing Agreement with Google as required by the UK GDPR.

Where data processed through Google Analytics is transferred outside the United Kingdom and European Economic Area, such transfers are protected by Standard Contractual Clauses approved by the European Commission and the UK Information Commissioner's Office.

We do not sell, trade, or otherwise transfer cookie data to any other third parties. No advertising networks, data brokers, or marketing partners have access to cookie data collected through this website.

11. Children's Privacy

Our website is not directed at children under the age of 16. We do not knowingly collect data from children through cookies or any other means. If we become aware that cookies have inadvertently collected data from a child under 16, we will take steps to delete such information promptly.

12. Changes to This Cookies Policy

We may update this Cookies Policy from time to time to reflect changes in technology, legislation, our business operations, or our practices regarding cookies. When we make changes, we will update the "Last Updated" date at the top of this page. If the changes are significant, we may also reset your cookie consent preference so that you can review and accept the updated terms.

We encourage you to review this page periodically to stay informed about how we use cookies. Continued use of the website after changes are posted constitutes acceptance of the updated policy, subject to the consent mechanisms described above.

13. Your Rights

Under the UK GDPR and applicable data protection laws, you have the following rights in relation to any personal data processed through cookies:

  • Right of Access: You may request a copy of any personal data we hold about you that has been collected through cookies
  • Right to Erasure: You may request that we delete personal data collected through cookies
  • Right to Withdraw Consent: You may withdraw your cookie consent at any time by clearing cookies in your browser or clicking "Decline" on the cookie banner
  • Right to Complain: You have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been mishandled

To exercise any of these rights, please contact us using the details provided below.

14. Contact Information

If you have questions, concerns, or requests regarding this Cookies Policy or our use of cookies, please contact us:

MATTHEW HOLYOAK SEMINARS LTD

17 Norfolk Road, LYTHAM ST. ANNES, FY8 4JG, United Kingdom

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